Blog Post #3

For my multimodial text, I chose this poster:

source

I chose this poster because 1) I love almost anything Disney, 2) I love video games 3) I thought this poster was well done. 

As for the author, I don't know the actual designer, but this is a Disney movie, so the author could just be Disney. The purpose of this poster is to advertise for the movie coming to theaters. The audience for this poster would really be anyone at the movies. More specifically, children and people who like video games. The genre of the movie is a children's movie. The context needed for this poster would be that it displays the main character in the movie, the character is a video game character, and the game he is in is an older arcade game.

The design choices are what I think makes the poster so interesting. There is a lot of emphasis on the main character being depicted. The head of the character is the main thing we see on the poster. This helps show the context and purpose of the movie and poster because most movie posters have the main character on it. This also emphasizes the 8-bit style of the character. The character does not appear this way in the movie, but the game he comes from features 8-bit graphics. This plays into the movie because the main characters game is older and that is his struggle. For attracting an audience, most video game players will recognize this game style and will want to know more. The colors definitely contrast and bring attention to themselves. The black background gives attention to everything on the poster. The main character in the the center of the poster with the release date right below it. This allows the viewer to make the connection between the date and the poster. Underneath that, we see the Disney logo and the Facebook info for the movie with the movie title. This gives the viewer that extra info if they are looking for it. After seeing this info, the viewer would know that it is a children's movie and they would know the title of the movie and where to find more info. By putting these at the bottom much smaller than the head of the character, it brings the viewer in and gives all the info they need to get people to want to know more. all in all this poster does a good job of making people see the poster easily, but bringing them in and making them intrigued enough to want to know more.